(Reuters) -Facebook parent Meta (NASDAQ:META) assured advertisers this week that its “Community Notes”, similar to that used on Elon Musk-owned social media platform X, will not apply to paid ads when they arrive later this year, the Wall Street Journal reported.
Community Notes on Meta platforms will be enabled for organic content, which means posts that Meta hasn’t been paid to promote, the report said, citing a message from a Meta employee to ad buyers.
Aspects of the program remain subject to change, the report said, adding that brand and influencer organic posts might not be subject to Community Notes when they first go live.
Meta did not immediately respond to a Reuters request for comment.
In Meta’s biggest overhaul of its approach to managing political content, the company scrapped its U.S. fact-checking program last week and announced plans to a system of “Community Notes” ahead of U.S. President-elect Donald Trump’s inauguration.
The social media company will start phasing in “Community Notes” in the U.S. over the next couple of months and improve the model over the year.